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Jan
09
The Magical World of Marketing and Advertising
Posted by: Mike
in Marketing  
Tagged in: Marketing
 Marketing and Advertising The Magical World
Ok, so I’d like to try and put together this article to help those of you out there who are at the Marketing and Advertising stage of your business or personal endeavors and are overwhelmed by all various methods available in today’s economy. After doing my own research I noticed there is tons of fragmented learning material on the web when it comes to trying to figure out what form or type of Marketing and Advertising strategies we should use for our products and services. I have found that creating lists with a few guiding paragraphs really helps when trying to think your way through a complex system or procedure. Since there is no right or wrong way to approach your Marketing and Advertising strategy, just as there is no right or wrong way to start a business I instead provide you some bullets to consider. This will allow you an easier method to determine what type of Marketing and Advertising may work best for your Products and Services. In 2008-09 we noticed peoples patience for Marketing and Advertising has gone down significantly, if you look at the time spent on online ads it shows online shoppers want instant gratification, instant information and instant speed to market for the products they want. In 2010 there will be no change in this condition, more efficient and effective Marketing and Advertising will be needed to gain the attention of an audience that has become accustomed to bypassing the tons of advertising messages they see on a daily basis. You need to help them find exactly what they want, when they want it and how they want it, whether through social media channels, interactive media, Offline advertising etc. Novel ways of getting attention will be needed that can simultaneously match the customer with what they are looking for in a timely and affordable manner. Being today's economic condition has been dismal, the effect will be a more frugal and scrutinizing customer, so the marketing and advertising must be that much more effective. What is AdvertisingFirst and foremost you need to keep in mind Advertising is a method of association for People. Advertising appeals to something very basic to all of us. It appeals to our Emotions and to our Fears. To elaborate, if we really tear things down to the very basic human elements on why we buy what we buy it comes down to our emotions. This includes sex drive, the herd instinct, desires such as health, happiness, fitness, appearance, self-esteem, sense of belonging, reputation, social status, identity, adventure, distraction, reward, boredom. From a perspective of fears it comes down to our fear of illness, weakness, loneliness, neediness, uncertainty, the prospect of actual or perceived pain, basically all that makes us human. This would also explain why a monkey isn’t running to the store to buy the latest brand name sweaters or to the dealership for that nice 2010 black Escalade with chrome wheels ;D. Modern day marketing and advertising has been very efficient at translating human relations into commodity relations driving what we call capitalism.
What is MarketingMarketing is a way to increase brand recognition, Increase customer leads, Increase sales, Increase Visibility, Increase awareness, ensure company remains relevant , stays on top of trends(lifestyle trends, technological trends, economic trends, government trends). It is important to also include measurable results against what you intend to accomplish. Benchmarking and adjustment is a never ending process in both marketing and advertising. Traditionally it is an accepted process to consider the 4P’s of marketing:
Target CustomerOk this one is obvious, however you need to perform actual research to find out who your customers should be, or if you have customers get a better understanding of them. Sometimes a highly successful advertising campaign can tell you who your customers really are, and it can also tell you who they are not, and this can be pricey. It is best to get as many un-bias opinions of your product or service as possible. Trade shows are great places to gauge interest in a product or service. You want to go where you think your customers are and try and get feedback. It is hard for the owner of a company to objectively determine the price of his/her own creation so outside feedback is a must. If you cannot get substantial feedback to support decisions it would be a good idea to pay for comprehensive research in the marketing segment you want to target to ensure there is actually a buyer base and demand for what you are selling. Not doing this can prove very expensive. More importantly, after becoming profitable, never assume your customer base will remain the same, there are constant fluctuations in individuals and groups in a society and economy. Staying in close connection with your customers, continuing to look for new customers and encouraging feedback will ensure you remain profitable.
Direct OR In-Direct AdvertisingFirst we need to determine if direct or indirect Advertising would be best for our product or service. Indirect Advertising can be accomplished through many of the Mediums and Channels described below and can normally be considered a quantity over quality for prospects you may attract. And the other side of that coin is Direct Advertising. Normally more research is required in Direct advertising, however represents quality prospects over quantity by looking for customers who are looking for what you’re selling. Which of these two methods is best will depending on the various factors, constraints and resources of your Marketing and Advertising campaign as well as your product or service?
Direct OR Indirect MarketingWhen it comes to Direct or Indirect marketing this typically applies to Products more than Services but can apply to both. Direct Marketing is when your Business Marketing, Advertising and Distribution channels are aimed directly to the customers. Indirect Marketing is when all or a portion of your Business or Entities Marketing, Advertising and Distribution for products and services is aimed at an Interim Business or Middle Man who then deals with the customer causing and In-Direct relationship between the end user of your product or service and your Business. At times Indirect Marketing may streamline your Businesses distribution lanes allowing a company to focus on core competencies. Depending on business structure and the product or service provided may call for a Direct Marketing approach and closer relationship to the customers.
Relational OR Transactional CustomersThis is a very important decision and one commonly overlooked when creating marketing and advertising campaigns. You must distinguish between what type of customer you are targeting. Whether they are Relational or Transactional customer or in some case both. Depending on which type you are targeting will guide you in determining the most ideal Market segmentation breakup and which Advertising method would be best. In a nutshell a Relational Customer is very critical when deciding on products or services. They tend to prefer quality products and services and will be lifelong customers. They are willing to pay for the quality you may provide and base their decision to buy on ideals, customers service and a strong brand more so than on cost. They tend to form a relation with your Business which is why they are considered relational. Your Transactional Customer is an impulse buyer, they tend to be more focused on cost and immediate gratification and convenience rather than quality or service. They tend to be temporary customers with no loyalty to a brand or company. Quick sales and promotions tend to catch the eye of a Transactional customer. While they may not seem like the type of customer you want, your product or service or Advertising technique may lend itself to attracting these types of customers and they can still be very profitable.
Market SegmentationHow you break down or Segment your customer base will have a large affect on your overall decisions and strategies for Marketing and Advertising. Again, the products or services being offered, resources, constraints and competition should all be considered as well as any other criteria that may sharpen the focus on the type of customers you are trying to isolate and target. You may have to try several different breakdowns or arrangements with the segmentation below to determine which segmentation method may be more valuable and profitable to your Business.
Marketing Sub-Groups and StrategiesAlthough Marketing has many, many forms, below are some of the sub-categories you may also want to consider when building your Marketing and Advertising campaigns.
Grassroots Marketing – This form of direct marketing aims to get as close as possible to the actual customer base and listen and learn what it is they demand, their likes dislikes and feedback as it relates to your business and or for deciding on what product or service they are in need of. Network/Affiliate/Multi-Level Marketing- Aims at creating a Viral Pyramid effect attracting a large scalable sales force of people who are not necessarily organic to a company. Niche Marketing - Form of Direct Marketing in a very narrow field allowing a company to target specifically a particular customer base focusing energy and resources on this particular Niche. Business to Business Marketing – Direct Marketing aiming at finding a customer base made up of other businesses as opposed to simple customers. Cause Marketing- Marketing riding the wave or driving the wave behind a movement or cause, such as the recent “Green Movement” focusing on customer based on their involvement in the cause. Guerrilla Marketing- A non-conventional form of Marketing utilizing time, energy and imagination instead of money. It is aimed at getting maximum results from minimal resources. Usually involves grand and creative PR Stunts and generates lots of “Buzz”. Great for startups on low budgets Stealth Marketing- Undercover Marketing technique aimed at gaining “Buzz” around a product unsuspectingly by allowing a Celebrity for example to “Get Caught” innocently and believably enjoying using a product or service thereby creating a following and encouraging a product or service to gain Viral status. Differentiated Marketing-Focuses on creating an image for a product or service that may or not be novel or different however creates an image that differentiates itself encourages customers to purchase based on its unique image. Also this strategy may involve selling an existing product or service in a different Advertising Medium and through a different Marketing Segment. ONLINE ADVERTISINGOk, so Online Advertising is our first main section on Advertising. It is very fast and very fast changing. Trends in the online Advertising arena can be effective today and gone tomorrow. SO this is why it’s important to understand how the basic forms of online advertising works so you can understand in what ways they will interact for better or worse with your product or service. More than likely you will end up using a large mix of each method or medium. So let’s get started!
Search Engine Marketing This includes Search Engine Optimization (SEO) or Optimizing your website so It meets coding criteria and requirements by search engines such as Google, Bing, MSN and Yahoo to easier find, categorize and offer your site to those who may be interested in your site. This is known as trying to get natural and organic traffic to your website. Other things that affect your sites Organic traffic generation is how many other quality sites are linking back to you, the length of visits to your site, returning visitors, uniqueness of the content you provide on your site, proper HTML coding, how up to date your most recent content is and overall usefulness to visitors. Along with SEO is Pay Per Click (PPC) and Pay Per Impression (PPI). This differs from generating Organic traffic and instead you can opt to pay a search engine such as Google a fee for assisting your to generate traffic to your site. PPC and PPI allows you to create a Graphical or Text based ad that Google will cycle through its huge ad network. It’s ad network breaks down into two main categories, ads Google displays on the side of its search engine page and the larger network, and the ads its show’s on other peoples websites known as contextual advertising. Other people agree to have Google ads which may include your businesses ad on their website, in return when someone clicks your ad and is sent to your website, Google pays the owner of the website that was hosting your ad a small amount. You on the other hand must bid for the key words that your ad will be shown with. For example, the key word “New Garden Chairs” may cost you $.75 so that your ad is displayed when someone types in this Keyword in the Google Search bar. So you are paying $.75 for every visitor to your site, this is PPC. The other form is PPI, Pay per impression, which will charge you a set fee based on your key word selection and charge you for displaying your Ad on their networks. Typically the charge is small for 1000 impressions and you charged regardless if someone clicked your link or not. Pay Per Click on the other hand is only paying for results or customers who actually clicked your ad and made It to your site. Both can be equally effective. Websites:
Affiliate Marketing – Affiliate Marketing makes use of a Pyramid effect caused by Affiliates recruiting other affiliates to increase their commissions. This model has been proven to work very effectively. Basically put, you as a marketer are encouraging others to sell your product or service, in return they receive a cut of the commission. Along with this you can provide them a percentage payment for the sales generated by the affiliates they brought into your affiliate network. This creates a hierarchy or pyramid effect causing your affiliate network to continue to expand. Your affiliates will then begin referring people both to your product and encouraging them to join your affiliate network. It can be a very cost effective, viral way to market your product or service. Downside is you do not have complete control over affiliates and how they may advertise your product/service and it creates an additional layer between your company and the end user. However, all in all Affiliate marketing is a great and proven, highly scalable marketing model. Below I’ve included links to leading Affiliate/Vendor sites allowing you to sell other people’s products for a commission or list your own products and services for others to sell. The first link is to a leading software based Affiliate program you can install and manage on your own server. It works well and can easily handle your Affiliate program if you chose to go this route. Websites:
RSS MARKETING- Really Simple Syndication (RSS) is a method of compacting, packaging and aggregating your latest content, articles or blog posts into a data feed to others. You can think of it as status updates in MySpace or Facebook, except its status updates for your website not for you. This is allows readers a convenient way to skim through all your article headlines at once if they would like or aggregate feeds from various sources to include your site. It is a great way for readers to keep up with web sites with very frequent posts. You can advertise within the feed itself or you can also sell the feed to others if they would rather use your content instead of making their own and most importantly you can get readers to subscribe to your feed so they always know the latest articles or content updates from your site. Feedburner is a Google website to manage, aggregate, monetize and advertise your RSS feed, it also compiles important statistics regarding your RSS subscribers. Google RSS Reader is similar to an email manager however manages your feeds and can handle large streams of RSS content from various sites in a very coherent way allowing a reader to very efficiently read through information and content. In the information age this is very much in demand for readers. Rapidfeeds is a site to help you generate an RSS feed if you do not already have the capability built into your website. RSS Owl is a downloadable program with advanced RSS management capabilities. Websites:
Social Sites-Social sites have become a modern tradition in today’s marketing and advertising space, it’s where we can build what’s referred to as the “YOU” brand by personalizing a small piece of the web and sharing this presence with others on the website. There are social sites for various niche interest and can quite addicting to the users of these sites. This is why they are not only great places to advertise with text and banner ads, they are also great places to join and build your business presence online and create brand awareness through the site. It also puts you in touch directly with potential customers and you can use this to gauge interests in various products or services. This form of advertising can be done either quickly or slowly. Quickly, you can pay for ad placement on some of the social sites which offer it. Slowly, you can invite others to network with you and join your friends or contact list within the site, build report and create a strong following and then begin to push products and services. Or you can do a mix of all these, you can create an account to build awareness, Socialize and let others get to know the people behind your business and do direct ad marketing. Most importantly, typically joining is free! The only downside is it takes time to maintain a profile and relationships with those you network with on the site, and it can be quite addicting taking away from other more important priorities. Websites:
Social Media Bookmarking Sites – Similar to Social Networking sites these social media sites are Hybrids. They are both a Social Networking sites and a site to Rank, categorize, organize and present Information that is of interest to each individual. You can for example put together or actually create a collection of your favorite online video clips, your favorite articles and favorite pictures in a way that creates a very personal perspective. This can be for entertainment, for informative purposes, to support a cause that is of interest to you or just to share the information resources you’ve compiled for others in the community or website to consume. This can be a very good place to advertise by bringing awareness about a particular product or service on a website that presents content that has all the built in sharing and ranking mechanisms in place so others can share and help you create a “Buzz” around the information provided. IE: if an Article or video about a particular product or service gains lots of Positive ranking or feedback more and more people in the community will want to see it and share it or add it to their collection. Most of the sites below are Authorities across the entire web, you can think of them as websites with users who will grade a piece of online content. If it is good, you will know and your reward will be your content gets shared, and viewed by many. If it’s bad the opposite is true. Websites:
Auction Sites- This of course is a more direct method of Marketing and Advertising. You can generate sales by combining other methods in this article with Auctions, for example leading someone from your blog, website or social site to your online Auctions. Auction sites themselves have built in mechanisms to advertise and market your Auctions. EBay for example can send thousands of views to whatever you may be auctioning. While EBay discourages blatant advertising for anything not related to doing business on EBay it can still be used to provide a source of traffic to other products and services you may have. The fact thousands of people may view your auction within a few days period creates lots of potential for further sales and more advertising and up-sales. You can think of Auction sites like mini-markets. It’s a self contained economy within the site where you can advertise, buy and sell to those within the site for a particular product or service. While most businesses do not conduct business solely on EBay or other Auction sites they are great places to add another dimension of customers to your business. Websites:
Website/Storefront/Ecommerce site- Almost all mid-sized and even most small size businesses today have a website or storefront. Just like online Auctions your website includes your business in the Online market place. So you can do business in the real brick and mortar world as well as the Online virtual world. Online your business is represented by a website, storefront or Ecommerce site and can be just as effective as opening a shop on the side of a curb. Website can be used for various aspects of your marketing and advertising campaign from making online sells to providing informative articles about your product or service. It can be used as a funnel online where all the various forms of advertising focus your customers. It is almost a necessity in today’s highly connected world if you do not intend to use any of the other forms of websites described in the online section. Compared to social sites Websites and store fronts serve different purposes, they are not to socialize randomly, they have a more direct purpose, that may be closing sales, keeping statistics on sales for use in adjusting marketing and advertising, building awareness, collection customer email lists for follow on advertisement and so on and so on. The costs of a good website vary from a few dollars to a few thousand, however there are some open source free ways to create a professional website as well. One such way is using an effective Content Management System (CMS) called Joomla with Joomla you can build and maintain a website yourself, and was built around the process of making it an easier process. Websites can dramatically lower your overhead costs by streamlining customer and business to business interactions. Where normally you need an employee and a cash register who can only work at certain times, you can have an automated system that works 24/7 and can accept payment and deliver a product in most cases for a much cheaper cost. Websites:
Classified Sites- Classified ads are very common, I won’t get too in depth with this form of advertising as it is fairly straight forward. You can choose to post an ad in a very wide reaching Classifieds site or a local classified site to more narrowly target individuals by Geographical location. Being the cost of online classified ads being very low, it can almost always help you drive more eye balls to your product or service. This in turn can greatly increase the chances of making sales. It can also be used for straight forward informative messages as well in some cases. For example you can advertise the advertising instead of advertising an actual product or service. IE Today there is a clearance sale today only, come one come all :D Websites:
Blog Networks and Blogging- Blog networks and blogging is similar in some respects to creating a website, however blogs typically do not come with the large back end and multi-functional responsibilities as a company website. They are simple, Blog stands for Web Log, later shortened to B-log, which is a log of content chronologically ordered typically with an archive section and category section for your content and a Blog roll. Blogs again like websites can be used to let the customers get a sense for a business, provide customers latest information about a product, build brand awareness and much more. Typically blogs have what’s called a Blog Roll, or other recommended Blogs. This is just how the tradition started with Blogs and has stuck, so by nature blogging encourages networking among other blogs. By actively building network connections with other bloggers you have the potential to target customers and readers of blogs in different Niche’s as you see fit. This can be important as the other blogs you connect with will drive a different kind of traffic and readership you may not have gotten otherwise and can send potential customers your way that may prove profitable. You can recommend products or services other Blogs are pushing and in return they may post a positive review of your product or service on their blog with a link back to you. Some blogs are seen as Authority figures in their Niche and if they recommend something this has potential for huge reward. Some blogs are more mechanical, business like in nature, others are more laid back and try to capture the Companies Atmosphere in the writing. Which style you use all depends on what kind of image you would like to portray your Company in. As a tip, normally customers feel comfortable knowing there are real genuine people behind an intimidating business front, people like “Real”, so most successful blogs come across in this manner. Emotions, opinions and the like are allowed to show to a certain degree. This helps your blog readers truly connect to your business on a more personal level. Websites:
Forums- Forums are excellent places to advertise. While most hate spam and blatant advertising on their Forum communities there is a professional way to participate in Forums that can lead to a steady and growing number of customers. When you create a Forum Profile it can contain more detailed information about your company, links to your products and services and the like. However you can’t simply post spam on the forum message boards, you need to actively participate in the conversations and provide valuable feedback relevant to the topic you are discussing. With every post you are typically allowed a signature block that can contain a quick link to your website and what you’re about. However the key to Forum advertising is selecting a Forum with the customer base you would like to attract and actively and consistently participate in the discussions on the forum. This will bring you more visibility from other forum members who will want to view your profile or follow the links in your signature block. If you establish yourself as an authority on a particular subject, say, selling race cars and partake in lots of race car discussions on a Race Car Forum, you will more than likely generate a lot of traffic from your Forum discussion to your Race Car Sales website :] Websites:
Newsletter/Email Marketing- Yet another low cost way to find new customers and generate repeat business. Newsletters and Email marketing is an excellent way to keep your previous customers coming back by letting them know about new products and services. Unlike website, blogs and social sites where a customer needs to visit you, Newsletters and emails are that subtle little reminder on the customer front step letting them know about new products and services they may be interested in. As they say, it’s cheaper to keep an existing customer than to find a new one. However Newsletters can also be used to find new customers. Sometimes people will subscribe to a newsletter if they feel it contains information relevant in helping them make a decision to buy. You can put a “Sign Up to Our Newsletter Free” area on your website and allow them to hook themselves per say. Or you can provide a small incentive or free gift if they sign up. Some in the business refer to these as Squeeze Pages, or pages that convince people who may have skimmed by your website to provide their emails or subscribe to a newsletter for a reward so you can work on convincing them to purchase other products in the future via their email inbox. Today Newsletter and email management programs are all over the place and highly effective. They can gauge which newsletters generated the most clicks or sales, which emails were deleted, which were read and many other valuable statistics that can help you sharpen and expand your Newsletters and Email marketing campaigns. Websites:
Video Marketing- Believe it or not Videos are a very powerful method of advertising. You should take lots of thought on how to create your video to capture the attention of those you are targeting. By nature people view videos as a form of entertainment as much as informative. It helps if you do not bore your audience, you need to be captivating and strike their imagination and emotions in your video. Everyone wants to see you, the good the bad and the ugly, they want to know who they are doing business with or who wants to do business with them. Aside from providing them the information they need to make a decision on making a purchase or looking further into your product or service you must ensure you include a strong call to action with various ways they can contact you, phone, email, website, order form etc. Since videos activate both our visual and hearing senses it makes it a much more powerful and memorable advertising medium. Depending on what you are selling you will want to pay great attention to the length of your video message. For example when trying to target a Transactional customer, you should aim to build excitement and encourage an impulse buy by stressing price, limit time offers etc, you cannot be too lengthy, it needs to relay the pertinent information in the right tone with a strong call to action as not to bore the viewer. However, when marketing to a Relational customer base you can allow the video to lengthen and provide more details. Tone of voice, body movement, word choice and most criteria when dealing face to face should be observed in your video. Stressing your tone of voice and using words that are evocative in nature can also improve your video. Today there are tons of video websites, however my personal favorite Is YouTube. It provides such a huge demographic of viewers on its site it leaves you lots of options for customer targeting. However, at times a more narrowly focused video site may be better for you. The goal of course is finding the most viewers, and better yet, viewers who will be responsive to your message or can be persuaded by your message. Websites:
Article Marketing- Article marketing is a way to drive traffic to your website, build awareness of a product/service or cause. E-Zine articles are a perfect example of Article marketing, whereby you produce a relevant informative article for the E-Zine website and they will allow you to post a link for your personal website. The E-Zine website gets a valuable sought out piece of content to increase their readership which allows them to price their advertising higher, you get an a post on an authoritative website with a large readership which will translate to some visiting your link to your personal page. The article was what linked everyone together. Other forms of Article marketing include creating an article with built in Advertising mechanisms. Say you can type a research paper on how Entrepreneurs get to work in the mornings and offer it as a free download on your website. Inside the article content can have promotions and links to relevant products you may provide, say a Scooter targeted to Entrepreneurs wanting to participate in the “Green” movement. You can also follow the conventional route of using in Context advertising described above in the Search Engine marketing section and include ads within the article text itself that links to a product or service relevant to the article and customer base. If you wrote a persuasive style article on why you should buy a Scooter from an Entrepreneurs perspective and had an ad that linked to where they can get a great deal on a scooter you have a strong chance that article may generate a sale if you provide this article to an Entrepreneur by either free download, or with other free incentives they may want. And lastly the good old fashioned way of selling articles on an as is bases. Meaning you have a high quality Article that can command a price and you sell it, the reader can download it only after payment or can only view a portion of the article and must pay to view the rest. Websites:
NEW ADVERTISING FOR 2010 TO LOOK OUT FOR
Mobile Phone Marketing- This is a fast moving new Marketing direction. You will see in 2010 and beyond Mobile phones will begin to play a larger and larger part in our lives than they already do. They are moving from being a phone to being a small personal computer that can give us directions, look up sports scores, review hotels and restaurants, reach search engines such as Google, make calls, keep ups connected to those we love, create social media in the form of video and pictures and so much more. With the creation of the I-phone and Android and other smart phones Mobile marketing will begin to play a much larger role. Currently the technology is moving too fast for Marketers to take full advantage of this avenue, however rest assured the time is near when a marketing model is developed for accessing and monetizing customers through their phones. One such successful campaign was Apple I-phones sell of music through its I-Tunes division. This is one new way in which music can now be conveniently downloaded and listed to where ever you are for an economical price of .99cents per song. Eventually other products and services will follow suite and larger purchases will be available through our phones. Keep an eye out on this marketing strategy, it has been around a while and is just starting to get hot now that technology is catching up to our smart phone demands.
Network Gaming- This is another new trend starting to emerge. Where in the past gaming systems went from an individual gaming entertainment system, moving to multi-player console, to today's highly advanced systems such as your XBOX 360's, Playstation3's and PSP-Go. These new consoles are highly networkable, they can be linked to countless players across the world who can enjoy gaming on a globally connected level. Currently this market is seemingly untapped by marketers. However where you have a large group of people, especially on any kind of social network you have potential for advertising and marketing. Currently gamers have been a highly profitable market even throughout the recent downturn in our economy. Gamers conduct voice chat, text message and compete against each other or participate with online community mulit-player games. Sometimes there are as many as hundreds of thousands of gamers in an online virtual world mulit-player games. Again after someone creates a successful model for tapping into this potential market should prove successful. OFFLINE ADVERTISING IDEASWhile there are many forms of Online Advertising there just as many Offline Marketing strategies. You should aim to include a mix of both on and online advertising methods to bring even greater results. Below you will find a short list of common Offline Advertising methods ranging from very cheap to very expensive, broad based advertising to very narrow based targeting. I will not get into too much detail as to which method to use because there is no wrong way. I will leave this part up to your own scrutiny on which may prove most beneficial for advertising your particular product/service. I hope the basics provided above were enough to help you come to an easier decision.
ADVERTISING & MARKETING REINFORCEMENT
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Social Media can be overwhelming for many small business owners. This article sums it up like a "how-to" guide. There's no "expert advice". Only easy to follow information for readers to do their own research and discover what works best for them.
Thanks for sharing this on Start Up Nation.
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January 22, 2010
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nice little websitehey there mike, I stumbled across your website and this blog somehow, and I like what you’re doing here. you seem to be heavily involved with entrepreneurship. i hope everything works out for you and i wish you much success. BUT (and there is one), if your site doesn't pull in a profit the way you’d like it to, or if you happen to be needing a little extra income right now, why not run your own webstore? Have you ever seriously considered opening you own turn-key online store? I'm not talking about selling retail or other items that would need to be shipped. i'm talking about selling digital downloads. Now, these are the very same digital products and eBooks that continue to make famous internet marketers such as Edmund Loh and Ewen Chia filthy rich. Why not join their ranks in 2010 by selling your own red-hot items that people are always going absolutely CRAZY for? and they DO go crazy for them, just do a search for private label eBooks. it's amazing all the junk you'll find out there. but this new website I found is a total GOLDMINE. I feel like I hit the jackpot or something. I honestly feel like you'll thank me later. just send me an email if you want. but do yourself a favor and just check it out for a minute before you dismiss this as spam: go to http://e-matter.com and good luck with your many ventures! : ) -Chris a.k.a “the alchemist”
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January 24, 2010
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